Dacia Duster, Innovative Terrain Car Design

Dacia Duster was revealed at the first time at the December 2009. This terrain car variant is aimed for offering a robust car design, comfortable and affordable 4×4 transmissions. The car is intended for attracting European consumer. This global terrain vehicle was developed in France and Romania at the Renault design centers. The development of this Duster terrain vehicle is €290 million of investment value and for the production just take €70 million from the infestations.

“In emerging markets (Russia, Brazil, etc.), the middle classes aspire to own a modern car that reflects their social status. At the same time, they want a strong car which is both reliable and versatile, capable of withstanding extreme climatic demands and conditions that can be tough and varied (long distances, mountainous terrain, rough tracks, urban driving, often within large conurbations, etc.). “The current offer is largely dominated by imported SUVs, which are frequently beyond the means of these middle classes. “In Europe, the success of Dacia has demonstrated that a market exists for modern, reliable and affordable cars. While the existing range of 4x4s and SUVs is very large, it neglects the market for functional and affordable all-terrain vehicles, favouring instead showy SUVs, which are expensive and often poorly adapted to all-terrain use.

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