1968 Alfa Romeo 33 Stradale was the winner of “Best of Show” award at the Concorso d’Eleganza Villa d’Este 2011. The Aston Martin V12 Zagato is the winner of “Concept car and Prototype” award. In this even other car like Trofeo BMW also won the “Best of Show” award. The BMW 328 Hommage also makes its debut on the Villa d’Este 2011 as iconic sport car .
After presenting the award, General Director of BMW Motorrad Hendrik von Kuenheim shifted the spotlight to plans for the years ahead: “We are looking to develop this concours into a meeting point for all enthusiasts of motorcycle design.
“That fits in with both the tradition of the BMW motorcycle brand and the passion for bikes here in Italy.”
The extent to which tradition can inspire and the potential – and desired – impact of the past on the future of car design were both on the agenda at the high-powered annual Design Talk round table, which this year addressed the issue of heritage in design under the heading “Tradition & Future in Automotive Design”. Adrian van Hooydonk, Director BMW Group Design, joined Lotus Cars chief designer Donato Coco and Laurens van den Acker, Vice President of Renault Corporate Design, to mull over future-oriented design at car brands with a strong heritage.