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• 2011 Mazda 2

  Journal thin laptops, MP3 players and bite-size candies are just some examples of the good things come in small packages. Now for the first time in North America, Mazda introduced its fun for a reasonable cost, the size of the building – to 2011 Mazda 2. An elegant, organic, fun to drive than five doors, the Mazda Zoom-Zoom 2 is the most concentrated form – compact and efficient, but full of style and substance. This will open the North American market in late summer 2010.

  Mazda 2 is the latest in a line of stylish, insightful and very pleasant to drive than the Mazda’s small cars, and bring new levels of refinement of all segments, like the Mazda 3 is not for the C-compact car market. Mazda 2 is the only vehicle Mazda engineers can do. Designed and built from scratch to be purely Mazda offers a driving experience like that can only come from a company that develops lasting Mazda MX-5 two-seat roadster, and this brings a dynamic combination of design and athletic performance to a subcompact class that there was at this time.

  Originally released in 2007, the new Mazda 2 was first introduced in Europe, Japan and Australia. Creating a single introductory offer in the automobile B (subcompact) segments, especially through the distinctive design and exceptional driving performance. Since then, it has been recognized worldwide, winning 48 prizes in the car, “Car of the Year” in several markets, including Japan, New Zealand, Chile, Bulgaria and Greece. Especially, the Mazda 2 was chosen as “2008 World Car of the Year (WCOTY) at the 2008 New York International Auto Show and has established a respectable position in the B segment car. So far, the total worldwide sales have reached about 370,000 units in the three years since the introduction, and the Mazda 2 is now recognized as a global model that represents the core of the Mazda brand.

  While developing the new Mazda 2, Mazda had a complete picture of global trends of subcompact cars and carefully worked to identify the values that really works that can be incorporated into the global B car. As a result, the new Mazda Mazda 2, the added value of unique brand values and exciting driving performance and attractive design with a segment without compromising the basic requirements for subcompact cars: low fuel consumption, high performance and crash safety enough space for passengers. In fact, while the other automakers have increased the size of small cars, Mazda’s first mission is to analyze and determine the optimal size of a compact vehicle. This resulted in body size very efficient for the new Mazda 2, without sacrificing the features that attract consumers want.

  Dynamic Performance

  With the Mazda 2, Mazda evolved athletics inherent in the DNA of Mazda design in the search for the words brave and varied range of motion. Basic shape of the new Mazda 2 is characterized by a combination of dynamism, sportiness and simplicity, which left a strong visual impression. While competitors to produce compact cars with a focus on the square to give priority to functionality, Mazda shortened overhangs, and trim angle of the body as far as possible as a way to provide some kind of covenant and sports broadcast a sense of stability and inspires confidence. Carefully make a basic form and then give the character of the lines that match the energetic B cars, Mazda has created a unique design, but eternal.

  Concentrated

  Mazda after a dark, tense as the virtue of one’s body, not only to reduce the size of the vehicle body. Creative background is beneficial in efforts to achieve a dynamic performance in the new Mazda 2 compact body. In other words, an essence of spirit Mazda Mazda 2 compact performance, dynamic sports – “Zoom-Zoom concentrated.

  Exterior design theme of “coordinated movement”

  In search of a solid design, rich expressive exterior, Mazda created an exterior design theme of ‘coordinated movements. ” In keeping with this theme, the design team that combines the visual movements created by the silhouette of the car’s body lines, and how to play the light patterns in the body to create a dynamic, multi-expression is not usually seen in a B-car. Frase emits a strong energy that makes the new Mazda 2 looks as if it were moving while standing still. The main exterior design elements include: a sporty wedge shape that conveys a strong sense of traveling forward deep sculptures in which the body is drawn in the front and back of the pillars and lines of special characters extend from the front fender arches to the shoulder of the body.

  Dynamic Performance is not in the segment of competitors

  Mazda is focused on the driver-oriented and aware of the machinations of the confidence-inspiring driving dynamics of Zoom-Zoom driving experience unique in this segment. At the same time, Mazda keep the focus of development, given the high cost effectiveness in situations ranging from the days of driving a car for long trips on the weekend. Resistance, in particular, Mazda worked to create a new Mazda 2 is economic self in terms of fuel costs through fuel savings is very good and improving.

  A power train for Sporty performance with great fuel economy

  The Mazda Zoom-Zoom driving experience pedal trying to have two major attributes: 1) the sense of linear acceleration and deceleration to respond decisively to gas measurement, allows the driver to control the desired speed, and 2) a sense of joy through direct throttle response for fast off the line acceleration and passing. Target development team feels reflects the performance of these key attributes with a negative impact on the Mazda 2 premium fuel as a compact car.

  Ride fast and stable management

  The new Mazda 2 is a highly respected inherited suspension system, which has MacPherson struts in front and a torsion beam axle at the rear. With increased steering systems and braking, which always produces dynamic performance and smooth handling response, steadily attracting many of the legendary MX-5.

  Superior quietness and Aerodynamics

  To create a more comfortable everyday driving, Mazda has taken various measures to achieve a quiet cabin environment. Mazda also increase the value of the coefficient of aerodynamic drag for better, not only contributes to the tranquility of the Mazda 2, but also travel more sporty and fuel efficiency.

  The harmony between Sporty driving and environmental performance and safety features

  In order to establish the best balance between fuel consumption is lower, driving dynamics and exceptional levels of safety performance, the new Mazda 2 reflects the attention to minimize weight loss through the skin of a body more small, optimizing structures, extensive use of high strength steel in the body and weight of many other savings measures implemented throughout the car. In this approach, Mazda makes best use of weight-saving know-how, similar to the “strategy of g” used during the development of the MX-5 sports car. As a result, the Mazda 2 has been leading accident rates in the world of safety (five stars in the Euro New Car Assessment Program (NCAP), the highest result) without sacrificing the driving performance and fuel economy.

  The safety of a B-car functions and maneuvers

  In line with the way B-cars are mainly used as a passenger a day with a driver of development-oriented philosophy of the Mazda 2 has reached the level of maneuverability and agility that allows you to maneuver easily, even in small parking areas automobile and small spaces.

   

• 2010 Mazda CX-7 Car News

  Mazda CX-7 is one of the world’s first production SUV combining sporty design and driving experience with SUV practicality and roominess. Since it was launched in 2006, this unique sport crossover SUV has been gaining popularity around the world, selling approximately 190,000 units and won 15 awards for automotive. In Europe, there are more than 30,000 homeowners in the non-growing premium compact SUV segment in less than two years. The Europeans attracted to the sporty design, the fun-to-the unity of nature and mix of everyday use, livability and sense of quality.

  New facelift models feature a series of purifying the outside and designed to become more sophisticated, sustainable, and emotionally attractive. While the car retains the original sporty character, aesthetic surgery improve driving comfort and handling stability, and combining with the noise level in the cockpit of a sophisticated interior ambience. It is also more sustainable with the introduction of new clean diesel engine that provides high power and torque, low fuel consumption and Euro V compliance measures. Renovation design was updated to make even more emotional appeal with a new face, Mazda’s family dynamic, premium exterior detailing and a sense of higher quality. And the current suspension settings improve your ability to drive.

  Design

  At the launch in 2007, Mazda’s sports crossover SUV features a breakthrough design that gives the emotional appeal usually reserved for sports cars. Taking this as a basis, the designers of cosmetic surgery upgraded Mazda CX-7 sporty nature and character of even more sophisticated. Introducing a dynamic new interface, improving the quality and detail to build an additional bonus for the taste improvement.

  The exterior design – now even more dynamic

  The facelifted Mazda CX-7 is as sporty as ever with a very flat angle of 66 º pillars, waist up and the roof spoiler, wheel arches, powerful (based on the Mazda RX-8 sports coupe) and the big wheels. It is best to wash your face with a grid of an entirely new point of less than five. Appear larger and more aggressive – which reflects a new generation of Mazda design, the new language introduced with Mazda3 – and framed by chrome trim for a premium look. Front fog lights are just too inside. This is incorporated into the bezel design that is more vertical than before and with the field of a point that seems to flow into the bar defense.

  The new visual enhancements follow on the side and rear of the Mazda CX-7 lifted. Chrome-plated moldings now placed at the bottom of the door, around the side windows and under a large Mazda logo on the back, and a new larger wing and roof are available (depending on the value).

  New 18 – and 19-inch alloy wheels complete the exterior changes. Its three-dimensional design adds sporty vehicle. List of seven exterior colors have been updated with aluminum metal, Stormy Blue Mica and Sparkling Black Mica.

  Interior Design – Greater quality of taste

  SUV roominess and practicality, combined with an ergonomic cabin, sporty and high craft, is an interesting combination of the original Mazda CX-7. Cosmetic surgery in addition to all these updates designed to improve the quality of the interior looks more. There’s a new dashboard and cutting material, dimples and rounded edge that gives this area a greater sense of quality and make them more resistant to dirt. Steering wheel and redesigned to include more buttons. Instrument cluster in front of the driver is brand new and white pointer for three-dimensional look and a new blue ring lighting.

  This stretches across the instrument panel is a new hood design pamphlets. Now he wakes up in the middle to make room for the new Multi-Information Display (MID). Audio panel also updated with a piano black or metallic-look, a suburb.

  Improving the quality of dishes including a new low gloss of chromium in the vertical spoke of the wheel, and chrome rings around the air vents in the center and side of the dashboard. Soft padding is inserted through the door trim and center console arm closed (depending on grade). When combined with two black interior renovation scheme or beige sand (depending on grade), these data provide the Mazda CX-7 facelift sense of high quality.

  A smooth driving experience

  Mazda CX-7 facelift is comprehensive and practical vehicles that meet the needs of different lifestyles in a way that both sporty and sophisticated. Update cosmetic surgery was a success with a combination of driving pleasure greater, a quieter cabin, better usability and a long list of standard equipment and available for a smooth driving experience.

  Increased driving comfort and a quieter cabin

  Genuine Mazda CX-7 is one of the most sophisticated vehicle in its segment, and this aspect of cosmetic surgery done. Body torsional rigidity increased by 5 percent, which increases driving comfort and smooth the road noise.

  Machine range includes the new generation 2.2-liter turbo diesel that is one of the quietest and most sophisticated in the third premium SUV segment. Block lower aluminum, for example, is mounted on the cylinder block in 18 different locations for extreme rigidity and low engine sound. A front-drive chain-type cassette shaft balancer helps reduce engine noise and vibration, and control special rear-wheel torque diesel version eliminates resonances in the rear drivetrain.

  The hood and the engine room has been improved noise insulation is efficient for removing high frequency sound. New insulators mounted on the suspension towers and wheel housing. New urethane foam used in the pillars, and a thicker insulation board and mats used for the first time.

  Mazda CX-7 high performance face-lift version of the gasoline also di?i NVH (noise, vibration and hardness) upgrades, including new tower suspension insulation and a new engine compartment and dashboard insulation is more dense and better maintenance of noise in the cabin floor.

  Lower wind noise than before, too. NVH engineers to fight the wind noise from the side to hit the pillars in the frame which prevents large air separation. This can cause a significant pressure difference in this part of the car, which increases the noise. New molding maintain air separation and produce a significant reduction in wind noise in the cabin.

  Sports and Easy to Use

  Like its predecessor, the Mazda CX-7 facelift makes it easy to enjoy a strong engine. Ergonomic design of exceptional athletic cabin for an SUV. Front seats offer good side support and comfort on a long journey, with a wide and continuously variable lumbar adjustment seatbacks. The displacement height and athletic gear forward to make changes easy and fun. The cabin had facelift two new features for convenience and ease of use: front and rear armrest is now made of soft material for premium new look, a new position driver seat memory system with up to three individual configuration is introduced (depending on grade and market), and passenger seat forward now equipped with a 4-power adjustment.

  Provide drivers with all the information required in the new Mazda compact Multi-Information Display (MID). Displaying all vehicles and critical navigation information – which is located on the driver’s field of vision for minimum eye movement while driving – and MID switch back to the right of the steering wheel lets you switch between screens without the driver taking your hands off the wheel. The CDF includes the audio system information, configuration and maintenance, as a reminder of the warning volume settings, switch between kilometers and miles, and even the on / off to display the settings for regular service checks as tire rotation, etc. read trip computer showed fuel consumption rate during This, the average fuel consumption, distance to empty and average vehicle speed.

  New equipment is added to the long list of Premium features

  The facelifted Mazda CX-7 has a broad standard equipment: AM / FM and CD player with MP3 capability, the front and back power-play, remote central locking, cruise control and alarm system anti – theft (depending on grade and market).

  New leather seats heated front seats, a Bose ® premium audio system with Centerpoint ® surround sound and nine speakers, xenon headlights and rain sensor automatic wipers and Mazda’s advanced keyless entry and ignition system is also available as an optional or standard (depending on grade and market).

  New equipment is added to cosmetic surgery leaves nothing to the imagination. A glass camera system helps the driver see the park and ride safely in reverse, and then monitoring the vehicle (RVM) to alert drivers when a vehicle approaches from behind or driving in your blind spot. The all-new navigation system with color TFT screen can be controlled with the buttons on the steering wheel. Easy to read and store data on Secure Digital (SD) (depending on market).

  Bluetooth ® technology has been extended for a Mazda CX-7 face-lift, which not only allows hands-free using a Bluetooth ® equipped mobile phones, but also allows passengers to play music wirelessly from an MP3 player in your car audio system. The driver can control the audio player using a panel or steering wheel button again. MP3 players can also play in the car audio system to connect to the AUX in the center console box.

  SUV practicality with storage improvements

  The facelifted Mazda CX-7 has a lot of room for five adults in comfort travel with your luggage. This is an ideal vehicle for active lifestyle with a back seat fold down 60/40, to pull the bolt on the adjustment of the boot using a system of Mazda’s Karakuri. A lip on the back helps prevent heavier items from sliding forward, and reversible water-proof board on the floor of the trunk for carrying dirty items without staining the carpet.

  There are many storage compartments located around the cabin. Big box center console that has 4.8 liters and improved facelift model with two storage compartments on top for storing smaller items. One of them is a tray of 0.9 liters is the ideal way to hold a cell phone, MP3 player or sunglasses. And a tray at the bottom of the central panel are now equipped with a rubber mat so that small objects do not slide around.

  Machine

  Mazda CX-7 lifted now offers customers in Europe, two in the all-wheel drive systems to choose from. New in the line-up Mazda’s new generation of liter Common rail turbo diesel 2.2 combines high power and torque with fuel consumption and low emissions. Still available is very sporty 2.3-liter turbo gasoline direct injection.

  MZR-CD 2.2 – New Powerful Turbo Diesel for Europe

  Lively MZR-CD 2.2-liter common rail turbo diesel producing 127 hp kW/173 at 3500 rpm and torque of 400 Nm at 2,000 rpm just massive. This accelerating Mazda CX-7 up in 11.3 seconds from 0 to 100 km / h, allowing a maximum speed of 200 km / h. A newly developed variable geometry turbocharger and intercooler that has been optimized especially for the Mazda CX-7 raised contribute to the response fast and strong for the engine speed at low rpm like 1600.

  Common-rail system to optimize combustion efficiency. Maximizing fuel injection pressure, using a special fuel pump and 10 very small (0.119 mm) hole injection to achieve 200 MPa injection pressure, one of the highest in the industry. This allows the injection of very punctual, which engineers use to optimize the number of injections per cycle to control the amount of fuel sprayed into the combustion chamber.

  Low fuel consumption

  Mazda CX-7 with cosmetic surgery MZR-CD 2.2-liter turbo diesel is not only interesting to drive, is also efficient at the pump to the sporty SUV with space and flexibility. This only requires 7.5 liters of fuel per 100 km (combined) with a low compression ratio 16.3:1 (for the compact SUV), a small turbo charger, intercooler efficiency improvement and specific gear ratios. It also uses jets of highly responsive to achieve the minimum injection interval to be 200 microseconds, making the injection about 30 percent faster and allow tight control over the amount of fuel used during the injection.

  Clean-Run and the Euro V stage Compliant

  The MZR-CD 2.2-liter turbo diesel engine emissions meet the Euro V stage and combines with the latest Mazda exhaust gas treatment technology exclusively. Newly developed diesel particulate filter (DPF) is made of ceramic material high thermal resistance, which includes special Mazdadeveloped catalyst. Catalysts use the oxygen stored in the basic materials, in addition to oxygen in the exhaust gases to improve combustion of soot emissions. By increasing the volume of oxygen, this system allows filter regeneration is faster and more efficiently. In fact, Mazda CX-7 facelift DPF needs to regenerate (NEDC mode) is only half the frequency of the conventional system, and every process of regeneration has only one third of the length. After the clean flue gas from the particles, the new Mazda developed through selective catalytic reduction (SCR) of NOx system is much cheaper.

  Di?i MZR 2.3 Turbo – original high gas mileage

  Gasoline version of the Mazda CX-7 raised to inherit recognized model MZR 2.3-liter turbo engine di?i original. Its direct injection technology has several advantages compared with the intake of some gasoline engines. Torque is 10 per cent at 3000 rpm, because the cooling effect caused by injecting gasoline directly into the combustion chamber. To Mazda CX-7 facelift, di?i gasoline increased. Piston crown now has a cup-shaped cavity that improves air mixture and fuel combustion contribute to a better engine for heating. Now fuel injected intake not only during but also during the compression of a richer mixture around the spark plug and greater combustion stability. A 2.3-liter MZR Turbo di?i kW/260 produce 191 hp at 5,500 rpm and maximum torque of 380 Nm at rpm high-low from 3000. Respond quickly to pedal movement, speed up the Mazda CX-7 up in 8.2 seconds from 0 to 100 km / h, allowing a maximum speed of 211 km / h

  Six-speed manual transmission

  Both engines feature a six-speed manual compact three shaft design heritage of the original model. Has triple-cone synchronizers for first, second and third gear, and double cone synchronization for four teeth, to provide smooth shifting characteristics and appropriate. Use low-viscosity transmission fluid for easy movement, even when the cold engine. Six-speed, diesel is set to overdrive for maximum fuel efficiency.

  Chassis

  Frame of the Mazda CX-7 facelift is more rigid than the original model and offers increased stability, driving comfort and better handling. Suspension system is more attention to the engine to provide predictability and control of the same superior linear straight-line stability of the original model is known. Together with the Active Torque-Split All-Wheel Drive, this casing makes the patch Mazda CX-7 is sporty and versatile lift.

  Increased torsional stiffness to improve ride comfort and handling stability

  Genuine Mazda CX-7 Body Shell ahead of its time in launching a combination of high stiffness and low weight. Local reinforcements, high and ultra high strength steel is used to draw the body, helping to avoid weight gain is not necessary, and still provide the best in body rigidity in the segment.

  Mazda CX-7 lifting body and add inherit this new rigidity to enhance the steps to 5 percent increase in torsional rigidity, which improves handling stability and helps reduce noise and vibration for a quieter cabin. When combined with new shock absorbers with a softer line, consisting of general driving comfort of the Mazda CX-7 lifted.

  Weight loss should be avoided as well, which affected the economy and fuel handling. Engineers use advanced computer-assisted analysis to achieve both goals. They only apply if the reinforcement is more effective, and using lightweight welding a strong bond (with adhesive continued) whenever possible. Stiffness increases to wash her face in the rear wheel house, the door openings, the B-pillars, reinforcements platform and framework for floor heating (diesel).

  Suspension and Steering

  Mazda CX-7 lift passenger cars inherited as MacPherson strut front and multilink rear suspension in the original model, washing her face smooth to give a more linear feel and performance behavior. Buffer was introduced which gave a gentle tap of the line suspension and improve stability and ride comfort. This completes the front suspension ball-type shoulder strap with low friction bearings, strong lateral force control springs, and installation of rubber six points. Caster angle is enlarged also used to optimize straight-line stability, while the feedback path offers a very good and the grip in corners. The rear suspension also received a new shock absorbers and special attention to cosmetic surgery. Their geometry ensures that the wheels have minimal camber change and maintain almost vertical position even when cornering hard, which is vital for high torque, high performance vehicles like this.

  While the high yield of gasoline di?i maintain water power steering system from its predecessor, the new diesel using hydro electric power steering for a greater balance between the fuel and steering feel good.

  Electronically controlled Active Torque-Split All-Wheel Drive

  Mazda CX-7 Stand All-Wheel Drive cosmetic surgery, Mazda’s system uses a unique Active Torque-Split to translate the maximum torque of the vehicle to the high road smooth and controlled, regardless of the engine under the hood. High-tech high-tech sensors to the All-Wheel Drive system monitors the Mazda CX-7 is the steering angle, speed, wheel speed, lateral G force and the gas valve position, to optimize traction in real time. All-Wheel Drive vehicles, control module then distributes torque between the front and rear through an electronically controlled active torque coupling mounted in front of the rear differential. Distribution system up to 50 percent of engine power to the rear axle for optimum torque distribution in all situations.

  Safety and Environment

  Mazda CX-7 raised to inherit one of the most comprehensive safety packages in the same segment of vehicles that received the highest of any compact SUV tested by the U.S. National Highway Traffic Safety Administration (NHTSA) in 2007. Renovated model, several new active safety features add even more to peace of mind.

  Mazda’s rear vehicle monitoring (RVM) system has recently been introduced for the CX-7 face-lift (depending on the quality and the market). This system uses radar sensors in the rear bumper when the vehicle speed 60 km / h faster to check vehicles traveling behind the vehicle. This warning the driver if the car is approaching from the rear left or right, or in blind spots, a warning lamp on the lamp glass door on the appropriate side. If the driver side turn indicator on the approaching vehicle, sound the warning bells and flashing.

  Other new active safety features including a camera that uses glass MID screens to help reverse the driving or parking, a system to monitor tire pressure, and emergency stop signal (ESS), which automatically flashes the taillights danger every time the driver brakes sharply.

  If drivers need to slow down, you can depend on the Mazda CX-7 large front ventilated disc brakes (320 mm) and rear (gas: 302 mm, diesel: 325 mm) outside diameter of 10.5 inches long and the master brake cylinder booster for reliable deceleration times with light pedal effort and pedal a short trip. Standard DSC with TCS, ABS, EBD, Emergency Brake Assist, front light and rain sensor automatic wipers (standard and the market).

  Mazda CX-7 body cosmetic surgery and a cabin that has been designed with three very strong “Mazda-H body structure ‘that is effective against the impact from any direction and helps to protect passengers. Sub ahead Rack provides high energy absorption in frontal impacts, and has a special section along with the members and the front subframe, which transfers energy from the impact of a decrease in outside cabin. Sub future additional front frame is also designed to help prevent the Mazda CX-7 in the ‘push’ on the hood of a speeding car in a frontal collision. In the back, a very rigid structure including a shock absorption zones to protect the fuel tank better in rear impacts.

  In the front seat is designed to help protect the neck and chest in the back of the impact event. They have a very good position head restraints, reinforced binding site, and a reinforced seat back frame structure that holds the head of the inhabitants of the forehead and chest against the headrest, to help prevent whiplash. Standard for all versions of the Mazda CX-7 lifts are front, side and curtain airbags, the collapse of the brake pedal that can reduce the possibility of injury to the driver’s foot, car seats and ISOFIX anchor brackets on the back seat, and pole trim with energy absorbing ribs.

  Environmental efforts – 95 percent recycled

  Mazda CX-7 reflects the ongoing efforts facelift Mazda to build in a way that has little impact on the environment. This starts at Mazda assembly plant in Japan that ISO 14001 (environmental management standards) for ten years – including 2 Ujina plant in Hiroshima, which assembles Mazda CX-7. Mazda also uses a unique paint three layer system that reduces CO2 by 15 percent and compounds volatile organic (VOCs) in paints and a half.

  At the end of his life, Mazda CX-7 face-lift, because all the latest models of Mazda, is about 80 percent recyclable. The remaining 20 percent, most rubber, plastic and glass, called the ISO label material that can easily be sorted and recycled and recovered. Mazda even recycle the material damaged bumpers to create a new bumper. If the parties should be disposed of at the end of life vehicles, which do not contain substances that can pollute the environment. Lead is not used in the Mazda CX-7 Fuel Tank facelift, wire harness and electro-bottom layer, and no hexavalent chromium or cadmium in the component.

   

• 2010 Mazda 3 Sedan Car Gallery

  New Mazda 3 Sedan is a perfect location for the automotive market are changing rapidly. It offers a mix of quality, style, power, dynamic and fit and finish that meet the needs of customers today. Mazda Typically, the new Mazda 3 sedan will offer standard and optional equipment not found in other cars in its class – exactly what buyers want when looking for a compact car provides exceptional value.

  This model comes with an impressive pedigree, for the first generation Mazda 3 received 90 major awards from professional critics and reached 1.8 million sales worldwide over the past five years. The Mazda 3 sales contributed to a third of Mazda, and even at the end of construction, the first generation version continues to receive awards – the leading consumer magazine recently mentioned as one of the most reliable compact sedan available.

  Program Manager Maeda Yoshiyuki Mazda 3 set ambitious targets for the latest manifestation of the most popular car line company, “We are determined to promote the Zoom-Zoom driving experience to new heights because of the unique sensation is Mazda downtown. On the heels of the success of genuine Mazda 3, our goal again exceeds the expectations of customers worldwide with a wide margin. This means offering the driver a sense of fun – if they move, sit the Mazda 3, or enjoy performances from the outside. ”

  Describe what it takes to develop a true world car, “Maeda said:” The construction process begins with a careful study and identify the characteristics and quality services will require. That is the principle that ended with the conclusion that any driving qualified to repair specific to achieve our goal Zoom-Zoom. Mazda’s engineering and R & D department in Japan, Europe and the United States helped the Mazda 3 of the reform efforts and the development of a new world of car companies.

  EXTERIOR DESIGN

  The mission of Chief designer Kunihiko Kurisu is to remain true to the Mazda 3 is a visual identity, while the development of performance with the richest, boldest stroke designs. Inject each subsequent new models with more emotional aesthetics is a longstanding tradition of Mazda. Number Mazda 3 exterior design highlights are:

  * A move toward the side of the Mazda family of a more unified world ”
  * An identity that integrates more lower front air intake with a firmer and immediately recognized the five-point grille
  * Focus on the main elements of design, or the direction of flow, the central axis of the vehicle, to highlight the strength and dynamism. In the front, the assembly line at Centrepoint fascia at the bottom of the screen. In the rear, the trunk lid has a unique center folds
  * A compact cabin, deck level, and flow characteristics of C-pillar, which was inspired by the classic coupe profile, as seen in the 2009 Mazda 6
  * Bonnet and side surfaces formed to reflect light and the physical environment
  * A fine form and nature of curved lines, along with other models of Mazda, Mazda 3 Sedan provide a strong sense of motion – like a predator ready to attack
  * New adaptive front lighting system with self-leveling Bi-Xenon headlights – added as a standard on Grand Touring models. The Mazda 3 is the first compact sedan is offered for sale in the U.S. with an advanced lighting system
  * Exterior design elements that contribute to the function of a drive to minimize aerodynamic drag and lift while providing the powertrain, chassis, and interiors with airflow for cooling and air conditioning

  To complete the four-door sedan was introduced in 2008 Los Angeles Auto Show, the Mazda 3 five-door will come later.

  INTERIOR DESIGN

  Inside, the new Mazda 3 sedan is sporty, but the cabin offers a very smooth – Dashboard swept dramatically from the center toward the side of the cabin. Large caliber cluster and center console are able to connect the driver’s limbs and senses adjusted on the car and control instruments.

  Motion Study Series to help all checkpoints in the ideal range, while the slope of the instrument panel to optimize operational efficiency and provide an attractive focal point. Lock buttons and switches are placed at the same level with the wheel and the level of equipment as part of interior design is based on Mazda’s concept of Human Machine Interface.

  All information required drivers are already available in a concentrated area – thus minimizing interference from the road. Multi-Information Display is located high in the center of the instrument panel to reduce noise. Navigation, audio, trip computer and information is presented in a convenient and easy to see locations.

  Cushions on the front seats have been extended by almost an inch (compared with the car), to provide better thigh support. Backup is 1.4 inches high and re-shaped to improve the driving position. Upper class models, the top has been rolled sideways into the body to increase support in aggressive cornering. Three position memory function has been added to the car equipped with power seats – one for the first segment, and is not available in all price ranges in all competitions for compact cars. After the approach of the car, the driver’s seat automatically adjusts the settings selected by three different drivers to recognize the code on a keychain.

  To provide the best quality interior aspect, the number of lines of separation are minimized and the soft touch surface of grain shows an elegant texture. Interactive lighting system increases the cabin atmosphere and a feeling of tranquility. Once inside, the increased intensity of light on a scheduled basis. Passengers are greeted by the foot and mouth disease and door handle lights. In addition, the instrument panel, center console, audio controls and sunny weather. When a driver or front passenger to play audio changes or change of CA, in the light admitted that orders had been received.

  Dual-zone automatic air conditioning is optional. Another special feature which distinguishes this car are: Bose premium 10-speaker surround sound system, wireless for mobile phones and portable media players, a dock for the iPod and Sirius satellite radio. Advanced keyless entry system as a push button engine start. Other options include rain-sensing wipers, heated door mirrors, leather upholstery and heated seats.

  In general, the data included in the new Mazda 3 sedan, all contribute to a sense of quality in the car. It is a vehicle that provides the equipment, fixtures and finishes not found on other vehicles in its class, and the current economic climate to help position the Mazda 3 sedan is perfect for buyers looking for ways to spend less but get more.

  Power To Go

  The MZR 2.0-liter four-line engine delivers 148 horsepower at 6500 rpm (PZEV = [email protected] rpm) and 135 lb.-ft. of torque at 4500 rpm (PZEV = [email protected] rpm). Aluminum block and head construction for weight savings, while in the interests of power and efficiency, four valves per cylinder operated by dual overhead camshafts.

  New MZR 2.5-liter four-cylinder engine is borrowed from the largest new 2009 Mazda 6. This field shares the same characteristics of the construction of the 2.0-liter engine, while raising output of 167 horsepower at 6000 rpm (PZEV = 165 @ 6000 rpm) and 168 lb.-ft. of torque at 4000 rpm (PZEV = 167 @ 4000 rpm). Both engines use advanced electronic throttle actuation. Mazda sole control of base pair technology provides a very linear acceleration of any change in pressure in the accelerator pedal.

  A good five-speed gearbox or six-speed manual transmission, and electronically controlled five-speed Sport AT automatic transmission are available depending on model. Sport-driver in the manual provided with enthusiasm the commitment control with the convenience and comfort of a conventional automatic.

  Fuel is a key example and vehicle development. The Mazda 3 sedan with 2.0-liter engine at 25 mpg in city driving with manual transmission and 24 mpg with the automatic. Miles of highway with a 2.0-liter engine is 33 mpg with a transmission. The Mazda 3 sedan with 2.5-liter engine also is above 20 mpg in all conditions. Equipped with a six-speed manual transmission, with the city’s rating is 21 mpg, up to 22 miles per gallon with a five-speed automatic. Enabling the highway 29 miles per gallon with a transmission. While the new Mazda 3 sedan bigger in all dimensions – to meet the demands and needs of customers – Mazda engineers to achieve fuel economy equivalent to a car outside.

  To improve the acoustic quality of the powertrain Mazda 3 sedan, special attention is given to each intake and tuning of the engine exhaust system. Implemented the resonant frequency to compose a particular sound, while strengthening others, but get decent sporty sound during acceleration. The Mazda 3 sedan 2.5-liter engine equipped with dual exhaust pipes and a special set mufflers to reduce the explosive midrange and high frequency sound is passed at high rpm.

  Mazda 3 models certified to the S. U. emissions Federal equipped with a catalyst using advanced nanotechnology only. It is used to integrate each of the precious metal particles, which is less than five nanometers in diameter in the base material of the catalyst. This new development allows Mazda to reduce the amount of expensive precious metals like platinum and palladium by 70 to 90 percent without compromising performance of the catalyst. Catalysts are an important part of Mazda’s efforts to reduce dependence on limited resources.

  Sound Foundation

  2009 Mazda 6 offers one of the toughest monocoque structure of any Mazda vehicle and the lessons learned in developing a bigger car, a major step in the structural rigidity in the new Mazda 3 Sedan. A rigid unibody provides a more subtle way, safer handling, and increase agility with an almost zero increase in body weight.

  Re-engineering of the joints and the body metal gauge increase in key areas to help reduce transmission of road noise and powertrain of the passenger cabin. The suspension mounting points more important to provide a solid foundation needed to absorb the power steering and suspension. Besides attachment soldiers attached to the monocoque suspension tower surrounding areas with structural adhesive. The combination of welding and adhesives – also borrowed from the 2009 Mazda 6 – also used to increase the rigidity and shock resistance to deformation opened the door in place. Design of rigid doors also improve the effectiveness of the seal while preventing moisture and interior noise.

  An engineering approach called Aero Mazda Flow Management is used to optimize the airflow around and through the body openings Mazda 3 Sedan. Although the front grille looks bigger than before, is actually 20 percent smaller swallow only the required amount of air for combustion and cooling. Air guide is attached to the front bumper directs flow through the radiator, which is very useful. At high speeds, an open bypass cap to reduce drag cooling fan.

  The airflow along the sides of the body increases during wind tunnel tests by placing tire deflectors and carefully set to move in the corners of the cabin. Subtle improvements in the form of pillars, door glass, windscreen wipers, tail lights and also contributes to six percent decrease in the level of wind noise. A 0.29 drag coefficient (Cd) is made by Mazda engineers is one of the lowest class available in the compact and very useful for highway fuel economy.

  Class leader CHASSIS DESIGN

  No need to reinvent the Mazda 3 is the chassis design as the first generation established itself as the best in the compact class in terms of driving pleasure, handling, and everything was calm. Fine tuning all the necessary changes for the new Mazda 3 Sedan.

  A rubber isolated front subframe supporting the powertrain, rack and pinion steering system and lower attachments of the MacPherson Strut suspension spring coil. Multi-link independent rear suspension also uses coil spring with one arm forward, two lateral links, and a foot control link per side. Power brakes four wheel disc with ventilated front discs and solid discs at the rear is standard equipment. Dynamic Stability Control and traction control are available on all Mazda 3s, as standard on some trim levels.

  To improve steering feel, electro-hydraulic assisted rack and pinion steering is guaranteed by the union of three points instead of two. Additional mounting points allowed to decrease the rigidity of the wheel support bushings to reduce vibration transmitted to the rough surface.

  Body roll has been improved resistance to recalibrate the rear monotube shocks stricter controls, and a change to a mounting arrangement for new and larger front and rear roll bar. On the front of the new Mazda 3, the lower control arms, subframe, and all rigid mounting bushings to improve both the steering response and grip in the corners on the limit of adhesion. A new rear suspension design is significant cross both light and stiff, it also provides better handling.

  The most notable change in the braking system of a new vacuum booster that gives a convincing response to light pedal effort without breaking a very direct and linear feel inherited from the first generation Mazda 3. Adjustments to the programming of the electronic distribution of braking force to improve vehicle stability during braking and cornering maneuvers mixture. Unibody structural changes not only help to improve rigidity of the brakes, but also high linearity for g stop.

  The Mazda 3 sedan with 2.0 liter engine equipped with front disc diameter of 10.9 inches and 10.4-inch diameter rear discs, while the 2.5 liters more powerful Mazda 3 sedan is equipped with 11.8-inch front and 11.0 inch rear discs.

  Active and passive SYSTEMS

  Mazda 3 Sedan Provide driver and a greater ability to avoid a collision with the steering or braking out of the woods the way is a fundamental aspect of product development at Mazda. Mazda engineers firmly believe that the best way to help protect passengers in an accident is to design the control system so that accidents can be avoided in the first place. Disc brakes carefully tuned steering electro-hydraulic suspension system is very flexible and powerful are standard features of the Mazda 3. ABS, dynamic stability control and traction control are offered as standard or optional equipment – depending on the class.

  Moreover, the new Adaptive Front Lighting System with self-leveling bi-xenon headlights have been added as standard on Grand Touring models. The Mazda 3 is the first compact sedan is offered for sale in the United States with sophisticated lighting system.

  But in rare cases, a collision is inevitable. To address this situation, all models of Mazda 3 is built with triple-H efficient monocoque design using H-shaped steel reinforcements in the floor and roof structure. This approach provides energy absorption crush zones to better protect passengers from impact forces sustained during the rollover, front, side, front-offset, elbow, and rear-end collisions. Six airbags and barriers to active head restraints are standard equipment.

  Environmental management

  Apparently, small changes can often provide great benefits. For example, four-speed automatic transmission shifts at five units in the 2.0 liter Mazda 3 models, and subtle aerodynamic improvements are as well. These changes occur three mpg increase (10 percent) in highway fuel economy.

  To reduce consumption of hazardous materials, the new Mazda 3 sedan does not use lead in the fuel tank, wire harness, or the bottom layer. Cadmium and hexavalent chromium have also been omitted from the list of ingredients. Toluene emissions from new sealing compound is 90 percent less than before. Mazda’s factory meet strict environmental standards and contribute significantly to many less obvious elements of the sustainable production of Mazda’s Zoom-Zoom initiative.

  Efforts are underway to improve the coverage of material recycled from 80 to 90per cent when the Mazda 3 sedan reaches the end of its useful life. The plastic parts are labeled with the mark of the ISO to facilitate the identification of the classification and recycling. Fascias, interior finishes and the instrument panel are made of polypropylene for easy to use back on the market offering. Recycled materials have been used to produce new plastic molds for four years at Mazda.

   

• 2010 Mazda 3 MPS

  The next-generation Mazda 3 MPS is one of the world’s most powerful front-wheel drive compact cars. It takes the all-new Mazda 3 hatchback as its base and raises it to new levels of driving excitement with an updated MZR 2.3-litre DISI turbo petrol engine, increased body shell rigidity and an evolved suspension. To this it adds exclusive design cues and materials to deliver a next-generation compact flagship that is even more fun to own and drive than the current model.

  On top of its high performance level – one of the best in the category – the all-new Mazda 3 MPS was developed according to Mazda’s long-term vision for technology development. Advanced Mazda engine and catalytic converter technologies mean the new model has an optimized power delivery, uses less fuel, and has cleaner emissions than the previous Mazda 3 MPS model.

  Design – A More Expressive and Dynamic Design

  The design theme for the all-new Mazda 3 called on the development team to evolve the model’s visual identity to create a sportier, more aggressive appearance. The end result is a more emotionally appealing design that takes the sporty, agile compact nature of the all-new Mazda 3 hatchback to a new level of sporty refinement.

  Exterior Design

  Front end

  A new air intake for the intercooler is introduced to the centre of the all-new Mazda 3 MPS bonnet, hinting at the power underneath. The front fender and front bumper designs are exclusive to the MPS, while subtle intonation added to the surface and character lines give the exterior an expressive and dynamic flair. The front grille and lower bumper sections share the same black metallic paint finish. These are framed by cylindrical bi-xenon headlamps and round fog lamps, to underscore the car’s premium character (standard or option, depending on market).

  Silhouette and rear end

  At the sides, subtle wedge-shaped and curving side character lines, along with a side under spoiler, accentuate the car’s sporty, low centre of gravity. The view from the rear features a large floating rear spoiler (depending on market) that balances out the tight look begun by the new front end and adds to the compact’s aggressive image. LED tail lamps have an inner lens that adds a sense of greater transparency when the lamps are not lit.

  One the segment’s best for aerodynamic performance

  The all-new Mazda 3 MPS has an exterior design that continues the current model’s top aerodynamic performance. Beginning with the all-new Mazda 3 5-door hatchback, which has one of the segment’s lowest coefficients of drag, MPS developers added a number of exterior features optimised for aerodynamic efficiency. These include the large front and rear bumpers, a large floating rear roof spoiler and front under spoiler. The result is aerodynamic performance that provides stability and easy control when travelling straight, changing lanes, or overtaking other vehicles at high speeds. The shape of the A-pillars and door mirrors were also designed keeping aerodynamic efficiency in mind, while increased rigidity around the door sashes, delivers improved sealing of the doors to reduce wind noise.

  Wheels and tyres

  Mazda introduces all-new 18-inch (18 x 7.5J) aluminium alloy wheels designed exclusively for the Mazda 3 MPS using the same design theme as the Mazda RX-8 wheels. These have a strong, three-dimensional form that helps the car look nimble and aggressive when seen from the side.

  Interior design

  Front seat area

  The dashboard of the new Mazda 3 MPS is designed to give a roomy feel at the front. This is combined with a large centre console and a driver-orientated, wrap-around cockpit with just the right feeling of snugness. Exacting calculation was applied to designing the slant of the centre console and in positioning the gearshift lever closer to the driver.

  New turbo boost gauge

  The hoodless independent blackout speedometer and tachometer express sportiness through their design. The tachometer features a red MPS logo and a needle that travels 260 degrees as opposed to the 190-degree rotation on other Mazda 3 models. The instrument cluster for the all-new MPS also includes an LED turbo boost gauge positioned between the meters, which heightens the car’s high-performance feel.

  Semi-bucket front seats

  The all-new MPS provides semi-bucket front seats for a great fit and exceptional torso and thigh support, a real must in a car this sporty. The front edge of the seat cushions is enlarged to improve the fit under the thighs, and the seatback length is extended to provide greater support. The MPS upholstery features an exclusive black base colour with a red graphic design and red stitching.

  Materials and colour

  Developers were careful in selecting materials and surface finishes for the interior that will excite the driver and passengers every time they take a seat in the car. Black is the keynote colour employed throughout the interior, while the seats and trim fabric have an organic red graphic design. This MPS-exclusive design is distributed throughout, with red stitching enhancing the sporty interior character on the steering wheel, seats, door trim, shift lever boot, and centre armrest.

  Powertrain – Exhilarating Driving and Euro Stage V Compliance

  The power and easy-to-control torque characteristics of the new Mazda 3 MPS turbo petrol engine are combined with an optimised gear ratio that ensures smooth shift operation for sporty driving. This is matched to a stiffer body, a suspension system with greater damping strength, Mazda’s electro-hydraulic power assisted steering (EHPAS), as well as specially tuned brakes. Together, they deliver a high-performance package with precise, controllable handling, and powerful braking that is fun to drive on a daily basis.

  Engine – high-performance DISI technology

  The all-new Mazda 3 MPS is powered by Mazda’s MZR 2.3L DISI Turbo, a high-power inline 4-cylinder petrol engine. This acclaimed engine has been further refined and now delivers a maximum output of 191 kW/260 PS at 5,500 rpm and the same generous maximum torque of 380 Nm at 3,000 rpm than the current model. This represents one the world’s highest level of performance in a front-engine front-wheel drive sports compact.

  High-performance compact

  Pairing direct-injection with a turbocharger allows the engine to achieve performance that is on par with a larger displacement engine. Realising the right balance between lightweight and high rigidity through the effective use of high-tensile steel sheeting – including 1,480 MPa ultra-high tensile steel – means the new MPS body shell easily supports the top speed of 250 km/h and acceleration of 0-100 km/h in just 6.1 seconds.

  Reduced fuel consumption and Euro Stage V

  Yet, the new Mazda 3 MPS also delivers surprisingly good environmental performance and fuel efficiency for a car with this kind of power. Optimised aerodynamics helps reduce fuel consumption from 9.7L/100 km on the previous model to 9.2L/100 km on the all-new Mazda 3 MPS. Also newly introduced is the world’s first single-nanotechnology, fast-reacting catalytic converter under the floor, which delivers cleaner emissions and Euro Stage V compliance.

  High torque from direct-injection

  The latent heat of vaporization generated by the MZR 2.3L Turbo when atomized fuel is injected directly into a cylinder at pressures of up to 11.5 MPa reduces the temperature in the combustion chamber (in-cylinder cooling effect) and improves air-fuel mixture charging efficiency. When compared to turbo engines injecting fuel via regular intake ports, this approach increases torque of the new Mazda 3 MPS by up to about 10 percent at around 3,000 rpm. This realizes a smooth flat torque profile with plenty of power that is easy to control using a single-scroll turbo charger. The intercooler is the same size as on the previous model, but the new air intake mounted on the hood delivers a supply of cool air that better ensures stable cooling performance.

  Advanced torque management

  The stiffness of the left and right drive shafts is optimized to minimize torque steer. Engine optimizations help to make this powerful, high-torque front-wheel drive vehicle easier to handle when enjoying a sporty drive. These measures include intake volume and boost pressure control that suppresses sudden torque peaks for smoother, more linear torque characteristics and steering angle sensors (all gears).

  6-speed manual transmission

  The transmission of the new Mazda 3 MPS uses a compact, three-shaft design that keeps the overall length the same as a 5-speed manual transmission. It uses a wide gear ratio setting that can fully exploit the wide torque band of the DISI Turbo engine, with a sixth gear that contributes to a quieter ride and improved fuel economy when driving at high speed. Each gear is set to a higher speed total gear ratio than on the previous model. Of particular note is the natural feel of shifting between first and second gear as the car picks up speed, as well as the smooth feel of successive shifts while accelerating.

  Triple-cone synchronizers for first, second and third gears and a double-cone synchronizer for fourth gear optimize the amount of strength required to make shifts and establish the right balance between a short, responsive stroke and pleasing feel to gearshift operation. In addition, the transmission uses low-viscosity fluid, which greatly reduces the effort required for shifting when the engine is cold.

  Chassis – Safe and Predictable

  High body rigidity and specially tuned suspension

  Based on the highly rigid body of the Mazda 3 5-door hatchback, the all-new MPS version adds reinforcements inside the front cowl member gussets to strengthen the joints between the rear suspension towers and rear floorboard, and employs a large tunnel member. These and other local reinforcements effectively increase body rigidity and greatly improve the new model’s dynamic robustness.

  Suspension system

  The coil spring rates for both the MacPherson strut front suspension and multi-link rear suspension are modified exclusively for the MPS. Special tuning to support the high power of the MPS and provide satisfying driving performance also includes the introduction of larger diameter stabilizers than on the new Mazda 3 base model, and an increased span for the stabilizer mounts to achieve greater roll linearity. Special dampers for the MPS increase damping strength and combine with the coil springs and stabilizers to achieve higher roll stiffness than on the base model.

  Newly-developed tyres

  The Dunlop 225/40R18 tyres for the MPS are wider than on the previous model. By improving the grip of the tyres, the rigidity of their sidewalls and damping strength – along with the systems that bear the input from the tires, including body rigidity, suspension rigidity, and steering support rigidity – the new Mazda 3 MPS delivers response with a more direct feel, and a stronger sense of oneness between the driver and car. The result is a sporty drive that is more precise than on the previous model, even at high speeds. It delivers better response, greater stability and a flatter ride with fewer undulations, even when entering sharp curves or traversing wavy road surfaces. To ensure this, extensive high-speed test drives were conducted at Germany’s Nürburgring.

  Steering updates and EHPAS

  The new Mazda 3 MPS now employs three highly rigid steering gear mount bushings instead of the two used on the previous model. The system also features electro-hydraulic power assisted steering (EHPAS), which adjusts control in accordance with vehicle speed and steering angle to realize precise, solid response for an outstanding feel to steering wheel operation. Control is set for more accurate response to vehicle speed, providing a lighter feeling at slower speeds and a firmer, confidence-inspiring feeling at higher speeds. Steering is direct and sharp at just 2.7 turns from lock to lock.

  Robust brakes and new electronic brake assist

  Large diameter 320 mm ventilated disc brakes in the front and 280 mm solid discs in the rear combine with an 8+9 inch tandem brake booster and 1-inch large diameter master cylinder to realize powerful and stable braking. Electronic brake assist replaces the previous mechanical system, and four-wheel ABS and DSC are also standard equipment.

  Mazda 3 MPS dimensions and specifications for EU

  * Dimensions
  o Overall length: 4,505 mm
  o Overall height: 1,460 mm
  o Overall width: 1,770 mm
  o Wheelbase: 2,640 mm
  o Treads (front/rear): 1,535 mm/1,520 mm
  o Luggage capacity: 300 l with Bose® System
  * Drive train: FWD
  * Engine: MZR 2.3-litre DISI Turbo
  * Displacement: 2,261 cm3
  * Bore x stroke: 87.5 mm x 94.0 mm
  * Fuel tank capacity : 60 l
  * Max. output : 260 PS (191 kW) at 5,500 rpm
  * Max. torque: 380 Nm at 3,000 rpm
  * Fuel consumption
  o Combined: 9.2 l / 100 km
  o Urban: 13.5 l / 100 km
  o Extra urban: 7.5 l / 100 km
  o Emissions ranking: Euro Stage V
  * Exhaust system: single-nanotechnology
  * Transmission: 6-speed manual transmission
  * Differential: Torque-sensing Limited Slip Differential
  * Performance
  o Max. speed: 250 km/h
  o 0-100km/h (EU): 6.1 s
  * Steering: Electro-hydraulic power assisted system
  * Turn lock-to-lock: 2.7
  * Min. turning circle: 11 m
  * Suspension, front: MacPherson strut
  * Suspension, rear: Multi-link
  * Coil spring rate, front: D26.8 N/mm
  * Coil spring rate, rear: D29.9 N/mm
  * Dampers, front: Twintube
  * Dampers, rear: Monotube
  * Stabilizer diameter, front: 26 mm
  * Stabilizer diameter, rear: 25 mm
  * Front brake type, diameter: Ventilated discs, 320 mm
  * Rear brake type, diameter: Solid discs, 280 mm
  * Coefficient of drag: 0.32 Cd
  * Brake booster: 8″ + 9″ tandem booster & large 1″ diameter master cylinder
  * Tyres, wheels: Dunlop 225/40 R18, 18×7.5J

   

• 2010 Mazda 3

  When the first-generation Mazda 3 was released, it introduced a level of driving pleasure and sense of quality which exceeded its class. Five years later, total sales have surpassed 1.8 million units and the Mazda 3 has won a total of 90 automobile awards around the globe. The new Mazda 3 builds on the virtues of the first generation and reflects increasing worries about environmental issues, the rapid expansion of motorization, and growing diversity in the criteria people use to value cars. Development was carried out by R&D staff in Japan, the US, and Europe working together to reflect Mazda’s long-term vision for technology development, “Sustainable Zoom-Zoom,” which aims to achieve harmony between driving pleasure and environmental and safety features. As a result, the all-new Mazda 3 evolves the original model’s acclaimed sporty driving and design, and achieves top class environmental and safety performance.

  Program Manager Yoshiyuki Maeda says, “We focused on achieving an exhilarating experience that drivers would sense directly. We targeted dynamic driving performance that responds to the driver’s intention and excellent environmental and safety features that offer pride and confidence whenever the driver is behind the wheel. In order to create exhilaration in every element of the vehicle, we worked to enhance each aspect of the driving quality.”

  Design: inheriting the Mazda 3′s established identity while making it more expressive

  The design concept for the new Mazda 3 was “remaining faithful to an inherited identity while evolving the design to make it more expressive.” While retaining some of the original model’s dynamic lines, richer expression was sought to create a more emotional design. As a result, we achieved a powerful design that enhances recognition of Mazda’s unique value.

  Exterior design – expressive and emotional styling

  A distinctive new front fascia is formed by the 5-point grille and openings at the front corners. These design cues combine with the sculpted shape of the hood and the bold, expressive lines that connect the hood to the front pillars. All the lines seem to flow into the center just below the 5-point grille, which creates a stronger expression of power and dynamism. From the side, the front fender line smoothly morphs into the beltline, clearly identifying the vehicle as a Mazda and communicating dynamism. The line of the side sill curves up and seems to connect with the rear spoiler to emphasize the vehicle’s compact size and express its agility. In order to make the surface more expressive, Mazda designers slightly elaborated the depth of the hood edge, front fenders and the three-dimensional shape of the protruding body sides, carefully crafting curves that subtly reflect changes in natural light.

  The rear view boasts a sporty design with wide stance. The strongest features are the protruding shoulders and emphasized center-focus design. This concept was carried over from the first generation Mazda 3 and made bolder to represent expressiveness. All the lines of the rear view are designed to concentrate on the brand symbol in the center. The impressive C-pillar design was also inherited from the first-generation Mazda 3 and made more prominent. This was made possible by Mazda’s expertise in stamping technology.

  Interior design – sophisticated, sporty, and high quality

  Inside the all-new Mazda 3 is a sporty yet highly refined cabin. The dashboard sweeps out from the center toward both sides with dynamic flair as though it is flexing powerful muscles. The large center display and controls are laid out around the driver to deliver just the right feeling of snugness. The angle of the center panel was adjusted after careful analysis of the driver’s hand movement, producing a more stylish and dynamic design. A soft, wood grained surface with minimized parting lines on the top of the dashboard enhances the interior quality. The new interactive lighting control enhances the driver’s connection with the vehicle.

  Driving dynamics – The evolution to a more sophisticated sporty ride

  The development theme for the all-new Mazda 3′s dynamic performance was “exhilarating driving.” It refers to the satisfaction derived when a car acts in perfect concert with the driver’s intentions. It could also be described as the sense of accomplishment derived when the driver can handle the car easily and have it respond exactly as desired to their will.

  Toward this end, the development team didn’t settle for merely adding small changes to the already high levels of body rigidity and driving performance. Rather, they made every effort to completely eliminate all negative aspects, from the engine noise, vibration in the body and road noise. At the same time, the team retained all positive aspects including the sound of the engine, the feeling of acceleration, the quality of brake response and control and the road holding sensations.

  Powertrains for all driving experiences

  The powertrains combine Mazda’s typical Zoom-Zoom driving experience with excellent environmental performance to provide exhilarating driving. They transmit just the right amount of G force that perfectly matches the vehicle’s actual acceleration. This provides the driver with a more refined experience of oneness with the car. The new engine line up has been tailored for European customers and now includes the newly developed MZR-CD 2.2-litre turbo diesel engine, carried over from the all-new Mazda 6, in addition to the MZR-1.6-litre and 2.0-litre gasoline engines and the MZ-CD 1.6-litre turbo diesel. It is a high-performance clean diesel engine with top class output, fuel economy and quietness. The MZR-CD 2.2-litre turbo diesel engine will be offered in two variants: a high power version with a maximum torque of 400 Nm/1,800-3,000 rpm and a maximum output of 136 kW (185 PS)/3500 rpm, and a standard power version with a maximum torque of 360 Nm/1,800-2,600 rpm and a maximum output of 110 kW (150 PS)/3500 rpm. Both versions have outstanding clean emissions performance, comply with the Euro Stage 5 regulations and feature a Mazda developed unique Diesel Particulate Filter (DPF) technology for more efficient regeneration. Fuel economy is also greatly improved by 7 to 10 percent compared to the MZR-CD 2.0-litre engine equipped in the existing model, attaining 5.4 l/100 km for the standard power version and 5.6 l/100 km for the high power version.

  Catalyst that uses single nanotechnology

  The MZR 2.0-litre petrol engine underfloor catalyst is the world’s first vehicle catalyst to be constructed with single nanotechnology, which controls even finer materials structures than nanotechnology. It is used to embed individual particles of precious metals, which are less than 5 nanometers in diameter, into the catalyst base material. This new development enables Mazda to reduce the amount of expensive precious metals such as platinum and palladium by 70 to 90 percent without impairing catalyst performance. The catalyst is an important part of Mazda’s efforts to reduce reliance on limited resources.

  Power steering, suspension and brake systems

  To deliver just the right balance between fuel economy, light steering-wheel operation and a feeling of stability, all configurations of the all-new Madza3 are equipped with the Electro-Hydraulic Power Assist Steering system (EHPAS) that has earned high acclaim on the first generation Mazda 3. The suspension is based on the first generation Mazda 3 system, and has been enhanced to ensure even nimbler response to steering wheel operation, and also to improve roll control and maintain a flatter ride by strengthening the suspension damping. In the brake system, the vacuum booster has been tuned and the feeling of initial brake application has been optimized. The overall result is outstanding response and reassuring linearity under all braking conditions.

  Highly rigid body

  The basic development concept for the body shell of the all-new Mazda 3 was to improve the overall balance of the body’s rigidity and ensure it firmly absorbs the reaction force of the dampers. To this end, particular attention went to reinforcing the area around the front and rear suspension mounts and the joint sections in each corner, which are subject to greater stress. Structural adhesive was used to strengthen the joints for the front and rear suspension towers, and spot welding was added to reinforce the joints of the door openings. The result is a substantial improvement in rigidity and body hysteresis (the degree of car body deformation due to repeated applications of torsional load).

  Class-leading aerodynamics

  We adopted a new approach, called “airflow management,” to optimally control the flow of air. Conventional car designs create a large amount of drag, a loss that adversely affects aerodynamic performance. However, the all-new Mazda 3 does not take in excess air and thereby minimizes drag. One specific example is the upper and lower grille openings, which concentrate ram pressure (wind pressure) in a manner that eases the intake of air and directs it effectively to cool the engine. Additionally, the front corners of the upper body were reshaped and round front tire deflectors were added to control the flow of air along the vehicle’s sides. As a result, the drag coefficient for the European specification 5-door hatchback and 4-door sedan are respectively 0.30 and 0.28, amongst of the bests in the segment. These measures helped the engineers attain top-class levels for wind noise reduction, high speed stability and fuel economy.

  Cabin environment – sense of oneness between car and driver

  Aboard the all-new Mazda 3 is a new Human Machine Interface that contributes to the sense of oneness between the car and driver. The cabin interior is designed to allow the driver to concentrate on driving and also appreciate the level of quality in both design and the materials used.

  A sporty cockpit that improves functional beauty

  The new “zone layout” approach focuses on improving visibility and more intuitive controls which provide “a sense of the car and driver as one” and “a reassuring sense of confidence that frees the driver to concentrate on driving.” First, the Mazda 3 development team integrated the information display and positioned it towards the front in the optimal “zone.” This placed the information necessary while driving where it can be seen with the least amount of eye movement. Next, the engineers placed all the controls and switches within a single “zone” closer to the driver’s hands. Designing the cockpit with controls and information display in separate zones frees the driver to concentrate on driving.

  Multi information display (MID)

  Based on the concept of the zone layout, Mazda developed the Multi Information Display (MID). It clearly shows information on all the equipment needed while driving, such as the trip computer, audio system and compact GPS system (optional), which can be operated easily by switches mounted on the steering wheel.

  Seats that fit better, provide greater support and are more functional

  The raised sides on the front of the seat cushions were made 20mm larger than on the first generation Mazda 3 to increase the leg support for a better fit. The seat backs were also extended by 35mm, which better supports the occupant’s posture. Seat position adjustment controls were also evolved. The new power seat has a 3-position memory function. Upon approach to the car, the left-front seat automatically adjusts to the settings chosen by up to 3 different drivers by recognizing the code of the key fob. High-grade models feature standard sports seats.

  New welcoming functionalities

  The interactive lighting control increases anticipation of a Zoom-Zoom driving experience. For example, when the driver unlocks the car door, the cockpit spotlight, room lamp and lights in the door handles illuminate in sequence, along with the meters and centre display, to gently welcome the driver and passengers (depending on grade). The illumination even responds when the driver operates the controls, strengthening the interactive communication between driver and car.

  Substantially reduced road and wind noise

  Many improvements were made to structural rigidity and powertrain NVH performance to provide a quieter, more pleasant ride, including the reduction of high frequency booming noise sometimes heard when decelerating while further evolving a sporty engine note. Increasing the rigidity of components and joints also helped to deliver a quieter ride that rates among the class leaders. The sound pressure level of road noise was curtailed by 6 to 11 percent over the previous model, and wind noise was reduced by approximately 6 percent, to 59.0 dB at 100 km/h with a 5 m/s crosswind, placing the all-new Mazda 3 among the quietest in the class.

  Safety

  As well as improving passive safety technologies, Mazda focused on enhancing active safety equipment that supports the recognition and avoidance of hazards. Specifically, the cutting edge active safety technologies featured on the all-new Mazda 3 include ABS, Electronic Brake Force Distribution (EBD), Dynamic Stability Control (DSC) and Emergency Stop Signaling system(ESS) as standard equipments, and bi-xenon headlights with a pivoting adaptive front lighting system (option). New features include the Rear Vehicle Monitoring system (RVM), Tyre Pressure Monitoring System (TPMS) and Heated Wind Shield (option). The new model’s passive safety systems are comprehensive and include Mazda proprietary highly-rigid and safe vehicle body technology, the Mazda Advanced Impact-energy Distribution and Absorption System, as well as front seat active headrests and a complement of six airbags, placing the all-new Mazda 3 at the level of the top marks in collision safety testing around the world.

  Environmental performance

  The all-new Mazda 3 offers excellent environmental performance that conforms to Euro Stage 5 regulations (apart from models with the 1.6-litre gasoline and diesel engines). This was achieved thanks to innovations including the new MZR-CD 2.2-litre diesel engine, optimized engine control, Mazda’s Electro-Hydraulic Power Assisted Steering system (EHPAS), outstanding aerodynamics and comprehensive weight reduction efforts. The MZR-CD 2.2-litre standard power version is approximately 10 percent more efficient than the MZR-CD 2.0-litre engine of the first-generation Mazda 3.

  Efforts to promote vehicle recycling

  Mazda has achieved recyclability ratios of over 90 percent. Beginning in 2005, Mazda also became the first in the auto industry to fully implement ‘bumper-to-bumper recycling’ that recycles material from damaged bumpers. Additionally, we have completely eliminated the use of lead, hexavalent chromium, cadmium and mercury, with the exception of exempt parts. Mazda led the motor industry by being the first to adopt a low-VOC sealer that reduces toluene emissions to less than one tenth of conventional sealers. Furthermore, all of Mazda’s domestic production sites have attained ISO 14001 certification.