Journal thin laptops, MP3 players and bite-size candies are just some examples of the good things come in small packages. Now for the first time in North America, Mazda introduced its fun for a reasonable cost, the size of the building – to 2011 Mazda 2. An elegant, organic, fun to drive than five doors, the Mazda Zoom-Zoom 2 is the most concentrated form – compact and efficient, but full of style and substance. This will open the North American market in late summer 2010.
Mazda 2 is the latest in a line of stylish, insightful and very pleasant to drive than the Mazda’s small cars, and bring new levels of refinement of all segments, like the Mazda 3 is not for the C-compact car market. Mazda 2 is the only vehicle Mazda engineers can do. Designed and built from scratch to be purely Mazda offers a driving experience like that can only come from a company that develops lasting Mazda MX-5 two-seat roadster, and this brings a dynamic combination of design and athletic performance to a subcompact class that there was at this time.
Originally released in 2007, the new Mazda 2 was first introduced in Europe, Japan and Australia. Creating a single introductory offer in the automobile B (subcompact) segments, especially through the distinctive design and exceptional driving performance. Since then, it has been recognized worldwide, winning 48 prizes in the car, “Car of the Year” in several markets, including Japan, New Zealand, Chile, Bulgaria and Greece. Especially, the Mazda 2 was chosen as “2008 World Car of the Year (WCOTY) at the 2008 New York International Auto Show and has established a respectable position in the B segment car. So far, the total worldwide sales have reached about 370,000 units in the three years since the introduction, and the Mazda 2 is now recognized as a global model that represents the core of the Mazda brand.
While developing the new Mazda 2, Mazda had a complete picture of global trends of subcompact cars and carefully worked to identify the values that really works that can be incorporated into the global B car. As a result, the new Mazda Mazda 2, the added value of unique brand values and exciting driving performance and attractive design with a segment without compromising the basic requirements for subcompact cars: low fuel consumption, high performance and crash safety enough space for passengers. In fact, while the other automakers have increased the size of small cars, Mazda’s first mission is to analyze and determine the optimal size of a compact vehicle. This resulted in body size very efficient for the new Mazda 2, without sacrificing the features that attract consumers want.
With the Mazda 2, Mazda evolved athletics inherent in the DNA of Mazda design in the search for the words brave and varied range of motion. Basic shape of the new Mazda 2 is characterized by a combination of dynamism, sportiness and simplicity, which left a strong visual impression. While competitors to produce compact cars with a focus on the square to give priority to functionality, Mazda shortened overhangs, and trim angle of the body as far as possible as a way to provide some kind of covenant and sports broadcast a sense of stability and inspires confidence. Carefully make a basic form and then give the character of the lines that match the energetic B cars, Mazda has created a unique design, but eternal.
Mazda after a dark, tense as the virtue of one’s body, not only to reduce the size of the vehicle body. Creative background is beneficial in efforts to achieve a dynamic performance in the new Mazda 2 compact body. In other words, an essence of spirit Mazda Mazda 2 compact performance, dynamic sports – “Zoom-Zoom concentrated.
Exterior design theme of “coordinated movement”
In search of a solid design, rich expressive exterior, Mazda created an exterior design theme of ‘coordinated movements. ” In keeping with this theme, the design team that combines the visual movements created by the silhouette of the car’s body lines, and how to play the light patterns in the body to create a dynamic, multi-expression is not usually seen in a B-car. Frase emits a strong energy that makes the new Mazda 2 looks as if it were moving while standing still. The main exterior design elements include: a sporty wedge shape that conveys a strong sense of traveling forward deep sculptures in which the body is drawn in the front and back of the pillars and lines of special characters extend from the front fender arches to the shoulder of the body.
Dynamic Performance is not in the segment of competitors
Mazda is focused on the driver-oriented and aware of the machinations of the confidence-inspiring driving dynamics of Zoom-Zoom driving experience unique in this segment. At the same time, Mazda keep the focus of development, given the high cost effectiveness in situations ranging from the days of driving a car for long trips on the weekend. Resistance, in particular, Mazda worked to create a new Mazda 2 is economic self in terms of fuel costs through fuel savings is very good and improving.
A power train for Sporty performance with great fuel economy
The Mazda Zoom-Zoom driving experience pedal trying to have two major attributes: 1) the sense of linear acceleration and deceleration to respond decisively to gas measurement, allows the driver to control the desired speed, and 2) a sense of joy through direct throttle response for fast off the line acceleration and passing. Target development team feels reflects the performance of these key attributes with a negative impact on the Mazda 2 premium fuel as a compact car.
Ride fast and stable management
The new Mazda 2 is a highly respected inherited suspension system, which has MacPherson struts in front and a torsion beam axle at the rear. With increased steering systems and braking, which always produces dynamic performance and smooth handling response, steadily attracting many of the legendary MX-5.
Superior quietness and Aerodynamics
To create a more comfortable everyday driving, Mazda has taken various measures to achieve a quiet cabin environment. Mazda also increase the value of the coefficient of aerodynamic drag for better, not only contributes to the tranquility of the Mazda 2, but also travel more sporty and fuel efficiency.
The harmony between Sporty driving and environmental performance and safety features
In order to establish the best balance between fuel consumption is lower, driving dynamics and exceptional levels of safety performance, the new Mazda 2 reflects the attention to minimize weight loss through the skin of a body more small, optimizing structures, extensive use of high strength steel in the body and weight of many other savings measures implemented throughout the car. In this approach, Mazda makes best use of weight-saving know-how, similar to the “strategy of g” used during the development of the MX-5 sports car. As a result, the Mazda 2 has been leading accident rates in the world of safety (five stars in the Euro New Car Assessment Program (NCAP), the highest result) without sacrificing the driving performance and fuel economy.
The safety of a B-car functions and maneuvers
In line with the way B-cars are mainly used as a passenger a day with a driver of development-oriented philosophy of the Mazda 2 has reached the level of maneuverability and agility that allows you to maneuver easily, even in small parking areas automobile and small spaces.